It`s being reported that google has started their quartely page rank update! A number of websites have reported google page rank updates, starting on the 26th June 2011 and more coming out on june 27th.
I have yet to see any google page rank updates on any of the websites that I own and the websites I maintain for clients. It does normally take around two weeks for page rank updates to reflect across all websites on the internet.
It’s been quite some time since google did their last page rank updates, I think it was in January 2011 but im not 100% sure.
Google page rank does not necessarily reflect the real worth of your website so dont worry if you see a page rank drop on your websites.
Even though SEO has been around for long time (pretty much as long as there have been search engines), the industry as a whole still has a bad reputation. This is mainly because of the actions of a few SEO spammers and black hat practitioners. They are the ones who are actively trying to manipulate the search engines and they are the ones that send you e-mails in the middle of the night with subject lines like “A weight loss program that lets you eat cheeseburgers and pizza? It’s true!”
As a site owner, you never want to have your brand lumped in with these SEO con men, even if you didn’t mean to engage in black hat SEO. That is why it is important to avoid the following SEO sins:
1. Low-Quality Content
Unless you’ve had your head in the sand for the last few months, you know that the Google Panda update cracked down hard on numerous “content farms” that churned out thousands of low-quality, spammy articles. The update also took on regular sites with a lot of duplicate, low-quality content. Content marketing is one of the most important elements of online marketing success. Poor content won’t get you anything other than a search engine penalty.
2. Keyword Stuffing
This is one of the cardinal rules of SEO, but many sites are still guilty of stuffing their content with keywords in an attempt to be more appealing to the search engines. Content should be written for the end user, NOT the search engines. Peppering your content with keywords might make it easier for a search spider to index your content, but is that search spider going to be doing business with your company? Not likely. Keyword-heavy content is one of the biggest causes of a high bounce rate.
3. Poor Site Navigation
A good SEO rule of thumb is that it should never be more than 3 clicks from your homepage to any deep internal page. If a user has to click all over your website with no idea where they are or how they got there, they aren’t going to waste their time. Your site structure has to lead them down a predetermined path of information. It needs to be a logical progression through the site. If a user can’t find what they are looking for the moment they arrive on your site, they won’t bother to dig through your pages to find it.
4. Spammy or Duplicate Meta Descriptions
Meta tags are like little advertisements for your website in the search results. Those 150 characters are what convince a searcher that your site is the one they are looking for. They may not be the most important factor for search engines, but they play a huge part in the overall user experience. Each page needs its own Meta description that describes the content of that page! Just like the actual pages themselves, you don’t want to stuff the Meta description full of keywords. Would you want to visit a site where the Meta description looked like, “Caribbean cruises, cruise the Caribbean, Caribbean cruise, Caribbean cruise vacation, vacation cruises to the Caribbean…” Are you going to trust that site?
5. Irrelevant Links
Links are important currency in the online market space. The more quality, one-way links a site has pointing towards it, the better trust factor it has with the search engines. But quality is far more important than quantity. 10,000 links that come from spam blogs, “bad” sites like adult or gambling sites, cloaked text and link exchanges actually devalue your website. A link is not worth your online reputation. Too many shoddy links and the search engines will remove your site from the results entirely.
6. Copying the Competition
Each industry is unique and each site has its own set of challenges to deal with. Studying the competition is important because you need to understand the SEO arena you are about to enter, but copying the SEO strategy of your competitor will get you nowhere. Just because it worked for them, that doesn’t mean it will work for you. Also, what kind of fight are you really putting up if your company just does everything the competition does? It guarantees that you will always be two steps behind.
7. Going for Immediate Results
SEO is a long-term process that builds momentum over time. You are not going to see overnight success. If that is your goal, to rank on page 1 of Google within the week, you are opening yourself up to a lot of black hat SEO techniques that will artificially inflate your ranking. While success might be sweet for a little while, the search engines are going to catch on sooner or later and you’ll fall off the face of the Internet.
These SEO sins and others are the reasons why the SEO industry has a bad reputation. Some black hat SEO practitioners do them intentionally, and sometimes site owners without enough SEO experience accidentally do. The best thing site owners can do is to learn what is and what isn’t acceptable for white hat SEO and consider that their line in the sand.
Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?
What exactly has happened?
In an online forum, webmasters reported a new spam method. Hackers inserted the canonical tag on websites of other people:
“I came across a website with canonical tags setup on all of their pages and they were pointing to a spam site. I suspect someone hacked in and changed the canonical tags to siphon link juice.
Now that cross cross-domain canonical tags are supported I would not be surprised if this becomes more common. The canonical tag is a small line of code that is easy to overlook despite its large implications.”
Google’s Matt Cutts confirmed this in a Twitter tweet: “A recent spam trend is hacking websites to insert rel=canonical pointing to hacker’s site. If U suspect hacking, check 4 it.”
Why is this a problem?
The original purpose of the rel=canonical tag is to help website owners eliminate self-created duplicate content. The canonical tag tells search engine spiders the original source of a file.
For example, a search engine robot might visit the web page “www.example.com/page4.htm”. If that page contains the tag <link rel=”canonical” href=”http://www.originalpage.com/”> then search engines will show originalpage.com in the search results instead of example.com.
If hackers add the canonical tag to your web pages and point it to another website then your website content will help another website to get high rankings while your own website will lose all of its rankings.
How to check if your website is exploited
Open a page of your website in your browser and select “View HTML source” in your browser. If you can see a rel=canonical tag that points to an unknown domain in the head section of your page then your website has been hacked.
Google is aware of the problem. Unfortunately, it is very difficult to find out if a webmaster intentionally inserted a canonical tag to a website or if the tag was inserted by a hacker.
Heres a huge list of blogs with the Dofollow tag, Some of these blogs webpages page high traffic and high page rank, Idea website for starting your Link Building Campaign.
Please remember the purpose of this kind of lists,to get an actual link back to your site every time you make a comment and not to spam the crap out of these blogs. I am sure that most of you guys have a blog or website and you deal with spammers every day,don’t be one of them!
Personally I would recommend myself that you aim your link building campaign at blogs and forum rather than website directory who charge for worthless links or add your website link free with a reprocial link back required.
We hope to publish one of list`s once a month, If you happen to fall upon a dofollow blog yourself please contact us with the link.
Want to know what its your highest ranking webpage on google? Well lets try and find out, Contrary to popular belief the index page is not always the highest ranking webpage on google search engine. By highest ranking I do not mean keyword phrases Im talking about highest google page rank. There are many websites on the Internet offering free tools to check your google page rank. But I dont think there is a single tool oun the Internet that scans your website for the highest ranking webpage.
Believe me ive tried, Just spent the last 30 minutes searching for one. The point to the post it about 2 years ago ago I had a website with a google page rank of five. The higher the page rank of a webpage you can make some money from selling links to other webmasters whom are promoting their own website.
And straight to the point, are there any web developers wishing to partner up on a task to create a tool which scans websites for the highest page rank? Then launch a free service website.
If so please contact myself (Chris)
For our readers who are not sure what im talking about. Heres some information about Google Page Rank
Google describes PageRank:
“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.”