Man and Van in Manchester and Bolton

admin Search Engine Optimisation Comments

Ive been working with Man and Van Simply small removals company based in Bury who covers Manchester and Bolton. I provide the company with SEO, they are currently on google page one for all these phrases thanks to the work I have done for them. Their SEO Campaign is provided by myself via the company I work full time with as their SEO Consultant. Sitebee also provide SEO for removals companies too.

Their website www.manandvansimply.co.uk has google page 1 listings for the following phrases.

Are thinking of moving house or business, know that you have chosen the right removals company. We are man with a van service in Manchester, providing both local and nationwide house or office removals or single items, student removals with Man and Van Simply.

Does Website Loading Speed Affect Google Ranking?

admin Search Engine Optimisation Comments

Ever since the Google Panda update, web sites have been subject to a much more qualitative form of assessment when it is time to index and rank web sites. To put it in layman’s terms, the search engine spider (the program that the search engine sends out into the Web to find and rank all of the sites), now views pages in a more human way than ever before.

Although the precise metrics that the search engines use to rank web sites are a closely guarded secret, before the Google Panda update, it was speculated that the search engine algorithms ranked web sites on a highly sophisticated checklist of metrics. It was highly sophisticated, comprehensive and nuanced, but it was still a checklist, which meant that it could be easily fooled. Some of these metrics included keywords and percentage of keywords versus total text, links pointing to a website, and proper organization of the website so that it could be listed in a directory.

The Google Panda update made the search engine spider much more sensitive to things that a human would find important, as well as giving the algorithm a sort of an artificial intelligence which learns from human behavior on the Internet  and improves itself and reconciles its own results with what is actually done by humans online.

Website loading speed was definitely not a large concern of webmasters before this update. Now it has been speculated that website loading speed is a definite criteria for a good ranking within the search results of a major search engine.

This would only make sense, because it is definitely frustrating for a human to encounter a webpage that loads slowly. A slow loading webpage is also indicative of bad programming, and usually indicates a style that is not optimized. This viewpoint has been bolstered through the observations of market experts who observed that slow loading websites received lower Google page ranks and definitely received less web traffic.

Website loading speed can also affect other metrics as well including bounce rate and click through rate. Many times, if a human web surfer gets tired of a page and clicks away from it before it completely loads, this is considered bad for the click through rate. However, if the web does recognize clicking away from the page, this negatively affects the balance. Neither increasing the bounce rate or decreasing the click through rate is good for search engine rankings.

The speed of websites on different browsers is also a concern. Search engine algorithms can now tell if a website does not perform well under one of the major Internet browsers. This not only leads to less human visitors, but also a bad ranking in the search engine from the search engine algorithm. Through search engine mapping, search engine algorithms are able to quickly identify any shortcomings in programming and it will know these shortcomings and rank the page lower because of this organization.

Programming that is not optimized with the least amount of code will also set off the search engine algorithm. Basically, the more code in a page, the longer it takes to load. Many experts think submiting a website to a code optimizer is a good investment, especially if the webpage was made in a consumer web development application such as Dreamweaver.

The bottom line is that the speed at which your website loads is definitely a concern for you as a webmaster. You should take the necessary steps to make your website load as quickly as possible, and also make sure that it achieves the same results on all of the major Internet browsing platforms.