In just a few years of its existence, Magento has gone from a newbie in the market to a top selling ecommerce product today. By the company’s own admission, the product has been picked up by over 110,000 merchants all over the world. The company provides best in class support to its clients on a global scale. The company and product came into the market in a big way in 2008 but was picked up by eBay just a few years after. Since the time Magento eBay came into being in the year 2011, the software has been downloaded more than 4 million times to date. In the developer community Magento holds pride of place as the most preferred software for ecommerce applications.
Such is the popularity base of the solution that Magento has now come up with a mobile version. Business owners and owners of ecommerce sites can now create and develop their own mobile storefront applications. Actually, the recent past has shown that the company and the platform is going through major progress. One such index of its progress is the fact that eBay is pitching Magento to take on major players like WebSphere Commerce and Demandware Commerce. The former is a product from the IBM stable and the latter a product of the company by the same name. eBay has also enriched its personnel strength by taking on developers who can work on further enhancement of the Magento product.
One of the industry products for this software is GoMage Feed Pro. This solution handles product feeds which is nothing but a data file that has all information pertaining to the products of a company. This file needs to be in a specific format. With the use of GoMage Feed Pro, a business owner can send information pertaining to his products to various search engines including eBay and Google Base. Since information on products is the key to success, GoMage Feed Pro enables sending data to search engines and to any Magento store as well. Sites like eBay are popular because they provide comprehensive product descriptions and this is enabled by GoMage Feed Pro. This software solution can handle multiple descriptions and multiple submissions.
Magento is an open source software and so businesses can download it and start using it. There are different editions of Magento of course and with the services of IT specialists who can work on Magento development, a business owner can enjoy benefits such as:
Easy management of multiple Magento websites
Streamlining and simplifying business processes like online payments and analytics
Enhance SEO or search engine optimization activities to drive more footfall or eyeballs on the website
Significant increase in returns on investment, growth of business and customer base
Richer user experience in terms of website interactivity and information disbursement
Greater control over product information and dissemination of the same.
A more holistic control over all aspects of ecommerce including sourcing, marketing, billing and payments.
Lower costs of managing these website and customer related activities
Magento is also capable of scaling up as the business grows. So a small business need not tie up its limited funds into software investments.