I been busy recently working on a number of websites, though I would share this website with you all. The website has been built for a man and van Manchester removals company based in Manchester.
The website is fast, clean and very easy to edit, with a dynamic sidebar for updating and adding content. I will also running an seo campaign for them. Already seeing positive result for their main keyphrases in less than a week.
Take a look of the website, feel free to leave any comments you have.
There’s been a lot of talk about zoo animals recently. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time.
Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:
Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.
Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right. It’s been saying this all along, but people only seem to take notice when their analytics look something like this:
While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Simply put, Penguin targeted web spam. So, if you were playing by the rules, you shouldn’t have been affected.
Take a look at a snapshot from my company’s analytics. The first line is Panda 2.5. We had somewhere in the neighborhood of 5-digits worth of duplicate content. We corrected it and started heavily playing by Google’s rules. The second line is Penguin.
So, how did we do it?
Keep Your Keywords in Check
For a while, everyone was hailing Penguin as putting a stop to over-optimization, which while true, caused a lot of people to adjust their website so heavily that it wasn’t even optimized at all. That boiled down to keywords.
With Penguin in place, you still need to have your keywords in your content. That’s how search engines know what your site is about. But you shouldn’t have your keywords as every other word, bolded in your text. That’s spam. Here’s how to keep your keywords in check:
Don’t write your content first and then put your keywords in. It will look unnatural. Have your keywords in mind and naturally incorporate them as you write.
Reread your body content. If it sounds shady, it probably is.
Title Tags: Still put your most important keyword first in your title tag, but make sure you have your brand name in there, too. I follow this formula: “Main Keyword | Company Name Secondary Keyword”
Image optimization: Name your images your keyword names only if they related to that keyword. For ALT attributes, they should describe the picture, which hopefully will include your keyword and some other descriptive words as well.
Diversify Your Link Building
The day it came out that having your keywords as the text in your links back to your website was both the worst and best day for online marketers. Yes, it’s critical and it still plays a very important role to having high search rankings for your terms, but it’s also one of the easiest things to manipulate. You want keywords in your anchor text, but more than that, you want a natural link profile. Here’s how you get it:
Brand name links: You should always have a higher number of brand name links than keyword links. This also includes your exact URL, too.
Mismatched keyword links: It’s improbable to think that everyone will link to your site using the same anchor text. Vary the links you get with different keywords. For instance, if your main keyword is “purple orchids,” try to get links with text, such as “orchids that are purple,” “orchids” and “a variety of color of orchids.”
Non-descriptive links: Having links like “Click here,” “website,” and “visit us here” are great ways to keep your profile looking natural.
Beef Up Your Content
Good content will never hurt you. Ever. If you have been on the receiving end of an algorithm update gone wrong, one of the best ways to get back in Google’s good graces is to feed it good, relevant content. How?
Have a blog and update it at least once a week.
Put out a press release once a month. Are you hosting an event in the community? Hiring someone new? Speaking at a conference? All of that is newsworthy.
Put out whitepapers. People love information. Tell them how you do things and share your expertise.
Content-building will always be the most time-consuming thing for businesses, but it’s also the most rewarding, so invest in it.
Listen To Your Webmaster Tools
Google is doing us all a great service with Webmaster Tools. It’s our direct connection to the search engine giant itself, and it can give us a wealth of information about how Google is reading our website. In some cases, they’ll even tell you when they’ve run into spam on your website.
Outside of spam, the tools also will tell you all of the technical errors that are happening on your website, like 404 errors, server errors, blocked content and more. While Penguin doesn’t address these technically problems specifically, you want to make it as easy as possible for search engines to crawl your site, so clean up any of the dead ends.
By All Means, Avoid These Things
Remember: Penguin is Google’s way of cleaning up web spam and rewarding sites that play by the rules. There has never been a stronger case to do things right than there is now. While keywords, links and content will have the biggest weight when it comes to cleaning up your site, you should by all means avoid these tactics if you want to bypass Penguin:
Cloaking: Serving up a different version of your website to search engines and users in order to improve rankings.
Content spinning: Taking an article, editing it slightly to change some words and then publishing. This isn’t rewriting. Rewriting takes time; spinning takes 15 minutes.
One of the most sought after features in Google Webmaster Tools was to easily give third-party people access to your Google Webmaster Tools account without giving over your own username and password and without giving them full control of your site.
Google has finally satisfied this request by adding user administration to Google Webmaster Tools.
Now, site owners, who are defined as an owner if they go through the verification process in Google Webmaster Tools, can add access for others without making them go through the verification process. The access granted is either “owner,” “full” or “restricted” access.
Owner Access – Anyone who has verified the site in Webmaster Tools. This enabled them to add users via the user administration, delete sites, and more super controls.
Full Access – Granting a user “Full” permission means that they will be able to view all data and take most actions, such as changing site settings or demoting sitelinks.
Restricted Access – When a user’s permission is set to “Restricted” they will only have access to view most data, and can take some actions such as using Fetch as Googlebot and configuring message forwarding for their account.
You can add users either on the overview page where it says “manage site” and then by clicking on “Add or remove users” or under the “site configuration” section where it says “user administration.”
Those with restricted access will see this label when accessing the tool:
For more details on the access rights based on permission, see this help document.
Lastweek I was asked to build a website for a client (My day job) in WordPress. I was asked because I know wordpress better than any of the other web designers I work with.
I found a nice and clean theme, which I stripped right down to the barebones, and rebuilt it from the ground up. I used a few plugins such as the easing slider, (homepage) testimonials plugin and the NG Gallery plugin.
I stripped out the sidebar and replaced with the company accreditations in the form of images and a link to their facebook page. Have a look for yourself and let me know what you think.
The only thing I do not like is the logo image, the client requested to include the CW in the logo, which in my opinion makes it look a little tacky.
Based in Plymouth, Complete Works is a family run business that specialises in Kitchen and Bathroom Refurbishments, Windows & Doors Installations, General Building, Property Maintenance in Plymouth, Devon, Cornwall & South West.
Complete Works is fully insured, is a member of ‘The Guild of Master Craftsmen’, CITB (Construction Industry Training Board) and is registered with Certass for the installation of windows and doors, which comes with a ten year guarantee.
A recent website I made was for a wedding photographer in Wiltshire called Sarah Knights Photography. I provide her with SEO via Fulcrum Media, the company I provide SEO to for their clients.
Her previous website was not very search engine friendly so I suggested to her that I would build her a website, I used one of my own template designs and customised the design to fit in with her style of photojournalism photography.
It took me about a day in total to complete her new website and gallery, im currently in the process of re-skinning wordpress to fit with the website design so she can add a blog to her website.
Last Month December (2011) I built a website for a driving school based in Sheffield. The driving school is called ARC School of Motoring, their original website was hosted with moonfruit, for those who have never heard of moonfruit they are web web hosting provider who provide easy to use but crappy sitebuilders. They are not seo friendly either.
I provide ARC School of Motoring their seo via my full time job as an SEO Consultant in Manchester, I suggested to the website owner to move away from moonfruit and have a good seo friendly website built. I don`t he was too keen on the idea whatever reason.
So I suggested that I would copy his existing website content into a website template that I have built shortly beforehand. The website owner Andy was quite happy with that idea and agreed to it, which I bet he`s glad of now as his rankings in google have started to rise and rising quite quickly at that.